Marketing Fails & Immersive Ethics
A few weeks ago, I received an ominous text in the middle of the night:
Needless to say, I was freaked out. Read the full story on No Proscenium to hear how an immersive marketing scheme backfired big time.
Then head on over to Story Forward, a fantastic podcast I just discovered. Noah J. Nelson of No Pro is on a panel discussing the ethics of immersive experiences. Whether you approach it as an audience member or creator, this is a great listen.
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